What We Do

Learn all about how Bluebird Sky will use evolution management to help your organization grow, bring its future into focus, and chart a path toward it.
Our Mission
To help organizations bring their future into focus and chart a path toward it.

Our Core Values

To Clarify.

We uncover and articulate the essence.

To Connect.

We stitch together the essential elements.

To Build.

We bring the vision to life.

Our Services

Strategic Planning
Blah blah blah, yeah yeah yeah. We know this is the reaction most people have when they hear the phrase “strategic planning.”

But we’re not most people. We at Bluebird Sky get all excited about strategic planning. After all, what’s not to love about dreaming up an exciting future and then figuring out how to get there?

It’s difficult, if not impossible, for an organization to make consistently solid decisions without a clear decision-making framework based on a concise statement of mission, vision, and values—this is at the heart of any strategy process.

Bluebird Sky helps an organization’s stakeholders step back and envision a bright future and the path to get there.

Evolution Management

New developments happen, new information becomes available, and you have to react. But how do you decide how to react?

Most organizations, from startup to established, have at least some strategies at hand — product, hiring, marketing, social media, and more — but not necessarily one strategic framework that aligns them all.

Evolution management is an approach that helps organizations respond to changing conditions thoughtfully and intentionally. Bluebird Sky can provide structure and coaching for managing evolution.

Your team has an important issue or task to tackle together.

No one on the team is a neutral party; everyone has a dog in the hunt. And everyone’s calendar is already packed. This is the point at which an external facilitator can be the most productive choice to design and lead a meeting, retreat, or process.

Bluebird Sky provides custom design and facilitation services for a wide range of needs.

"What If?" Support
You’re dreaming of possibility, saying, “I’d like to see once what happens if…” but you just don’t have the bandwidth to chase down the possibility yourself.

Bluebird Sky can help. Research questions, convenings and events, creative projects—let’s talk about the possibilities and see what paths to solutions we can brainstorm.

Clients Include:

43 North Iowa (formerly NIVC)

Alli Center

Backyard Trails, LLC

Bicyclists of Iowa City

Bur Oak Land Trust

Cerro Gordo County Dept of Public Health

Doorway to College Foundation

The Foundry

Funeral Direct

Gems of Hope

Girls on the Run Eastern Iowa

ICR Iowa

IEEE Cedar Rapids Section

The Institute for Higher Education Policy

Iowa Bicycle Coalition

Iowa City Downtown District

Iowa College Recruiting Network

Iowa Cultural Corridor Alliance

Iowa Startup Accelerator

Iowa Watch

JMI Laboratories

Kirkwood Community College Corporate Training

Linn Area Mountain Bike Association

Mid-Prairie Community School District

Southeast Community College

Think Iowa City

Let Bluebird Sky Help Your Organization Take Flight. Get Started Today!

About Jennifer

Jennifer Horn-Frasier of Bluebird Sky helps people and organizations get to where they want to be. Equally at home in established systems and in startups, with the big picture and the details, and with structure and ambiguity, Jennifer is a skilled facilitator and problem solver.

She focuses on evolution management—the art and science of imagining a desired future state, then mapping a path to achieve it. Jennifer became a Strategic Doing practitioner in January 2019 and is completing the process to be a Certified Workshop Leader. (Learn more about Strategic Doing at https://strategicdoing.net/) In addition to co-leading several Strategic Doing initiatives, she has adapted Strategic Doing for use with clients including the Institute for Higher Education Policy, the Iowa City Downtown District, the Cerro Gordo County Department of Public Health, and 43 North Iowa.

Prior to founding Bluebird Sky, Jennifer held roles including junior high and high school language arts teacher; science editor for an educational publishing company; workforce development research program manager; director of strategic partnerships for ACT, Inc.; product development and program manager for a suite of tests measuring workplace English communication skills for an international market; director of marketing and communications for workforce development products and services; and launching, operationalizing, and serving as director of strategy and programs for ACT Foundation.

For fun Jennifer rides bicycles on gravel, dirt, and pavement; plays bass guitar, sings, and occasionally plays flute in various bands; writes poems; volunteers in her community; and goes on adventures with friends and family.

Jennifer Horn-Frasier, principal
Bluebird Sky, LLC